Cookie Policy

1

What Are Cookies

Cookies are small text files that a website saves on your device when you visit. They are widely used to make websites work properly, to help site owners understand how visitors use them, and sometimes to show more relevant advertising.

Cookies do not carry viruses or install software. They simply store a small amount of information — for example, whether you have already seen a consent banner — so the site can behave consistently on return visits.

2

Cookies We Use

Essential Cookies Always active

These are required for the site to operate. They handle session management and remember your cookie consent choice. They cannot be disabled.

• Session state — keeps you logged in during a browsing session.
• Cookie consent — stores whether you have accepted or declined optional cookies (localStorage key: cookieConsent).

Analytics Cookies Optional

These help us understand which pages are visited, how long readers stay, and where they come from. We use Google Analytics for this purpose. Data is aggregated and does not identify individual visitors.

• Page view tracking — which pages are read and in what order.
• Session duration — how long a visit lasts.
• Referral source — whether you arrived from a search engine or a link.

Marketing Cookies Optional

These cookies help us measure the effectiveness of any advertising we run on platforms such as Google or Meta. They note that you visited our site so we can assess whether an advertisement led to an enquiry.

• Ad conversion tracking — records when a visit follows from an advertisement.
• Remarketing — allows ad platforms to show our content to people who have visited our site before.

Preference Cookies Optional

These remember choices you make while browsing, such as which FAQ sections you have opened, so your next visit feels familiar.

3

Third-Party Cookies

Some cookies on our site are set by third-party services:

• Google Analytics — analytics and site performance measurement.
• Google Ads — conversion tracking for advertising campaigns, if active.
• Meta (Facebook) — conversion tracking if we run Meta advertisements.

Each of these services has its own privacy policy. We encourage you to review them if you want to understand how they handle your data.

4

Cookie Duration

• Session cookies — deleted when you close your browser. Used for login state.
• Persistent cookies — remain on your device for a set period. Consent preference cookies last up to 12 months. Analytics cookies typically last 13 months.

5

Your Cookie Preferences

Use the controls below to adjust your preferences. Essential cookies cannot be turned off. Changes take effect immediately and will be remembered for your next visit.

6

Managing Cookies in Your Browser

You can also control cookies directly through your browser settings. Instructions for common browsers are below.

Google Chrome

1. Open Chrome and click the three-dot menu in the top-right corner.
2. Select Settings, then Privacy and security.
3. Click Cookies and other site data.
4. Choose your preferred option: block third-party cookies, block all cookies, or manage exceptions.
5. To delete existing cookies, select See all site data and permissions and remove as needed.

Mozilla Firefox

1. Click the hamburger menu (three lines) and select Settings.
2. Go to Privacy & Security.
3. Under Enhanced Tracking Protection, choose Standard, Strict, or Custom.
4. To clear cookies, scroll to Cookies and Site Data and click Clear Data.

Apple Safari

1. Open Safari and select Preferences from the Safari menu.
2. Click the Privacy tab.
3. Choose Prevent cross-site tracking and adjust cookie settings as preferred.
4. To remove existing cookies, click Manage Website Data and delete entries.

Microsoft Edge

1. Click the three-dot menu and select Settings.
2. Go to Cookies and site permissions, then Cookies and site data.
3. Toggle Block third-party cookies on or off as preferred.
4. To clear cookies, go to Privacy, search, and services → Clear browsing data.

Mobile Browsers

1. On iOS Safari: go to Settings → Safari → Privacy & Security.
2. On Android Chrome: tap the three-dot menu → Settings → Site settings → Cookies.
3. On Samsung Internet: tap the menu icon → Settings → Privacy & Security.

Note: disabling cookies on mobile may affect the functionality of many websites.

7

Your Rights

• You may withdraw consent for optional cookies at any time using the toggles above.
• Withdrawing consent does not affect data already collected under prior consent.
• Disabling analytics or marketing cookies will not prevent you from using the site; some personalisation features may not work as expected.
• For questions about how your data is handled beyond cookies, see our Privacy Policy.
• To contact us about data matters, write to [email protected].